The pitching process

Time to squeeze in one more practice of our pitch, by this point we are all feeling fairly confident in what we had to say so with morale pretty high it was time to pitch. We got to go second which was ideal as going first can often be nerve-wracking, so we had some time to relax before being put into the spotlight.

Pitching is a vital part or PR, it is often is the decision maker on whether you win a contract or not. So making sure that you achieve what the commissioning company wants is key. Believing in your pitch and feeling confident helps along the way. We all felt fairly confident delivering our pitch and enjoyed listening to our pitch back; we were all very impressed with the logos the other group had delivered us!

Within the workplace pitching would often be left to one person whom would be the leader on the account. Davis suggests that “A successful leader, in any environment, has to be an effective communicator, in order to arouse confidence, sustain credibility and generate excitement.”. In relation to our pitch it was vital that we got our point across and communicated successfully otherwise there could have been a misunderstanding.

Shannon and Weaver’s theory of communication is a big factor to consider when pitching as any noise can interfere with the commissioning agencies understanding of your aims. The sender was our group (Pink Box PR) and the receiver being Carry on events. Noise could be someone that has been distracted so having an engaging and interesting pitch can help avoid this. Feedback was delivered via questions from carry on events, which we answered with ease as we had prepared for any questions that we would receive. By knowing your project well it makes the whole communication process easier.

So after months of preparation and hard work we have now come to an end of our group work and it has been a pleasure doing the assignment and working with my group. We decided to have one last meeting just to de-brief and discuss how we all felt it went.