The roles reverse

After looking at our role which was a group of University friends that had set up a PR company who dealt with crisis management it was time to get started on Carry on events.

Gregory's Planning Model

So now we have to reverse our roles and pitch to a commissioning agency, PR campaign can be a difficult concept. Where do you even start? Well when planning a PR campaign a useful tool to follow is Anne Gregory’s planning model. This model covers 12 steps to planning and managing a successful PR campaign.

 

After making copious amounts of notes in the presentation we looked back at what we all understood of the objectives set, to understand what our next step would be. Without a written brief from our commissioning group we did find it challenging to clearly define the objectives as we felt that from the presentation there was not a clear set of objectives. By having a written brief it would have made it easier as the objectives would have been clear and in black and white. In working life there would always be a written brief for the PR agency to take away. This did make our second presentation more difficult as it was a bit of a guessing game, based on what we understood from the commissioning group’s presentation. Struggling to get the aims right can often be a problem when planning and managing a PR campaign as Anne Gregory states “Setting realistic aims and objectives is absolutely vital if the programme or campaign that is being planned is to have direction and demonstrably achieve something”. This suggests that without getting the aims and objectives right the whole campaign would struggle to have any sort of direction or even work.

Once getting over our initial hurdle our pitching presentation slowly came together as Pink Box PR (our PR company’s new name). Once again working together was an easy process. In our first meeting to bounced around some initial ideas and started to put them into a PowerPoint presentation again, with the intention of polishing off the final product after Christmas. 

Christmas had come and gone and after a well deserved rest it was once again time to get back into working. We scheduled our meeting for our first day back to make sure we had time to get the work done. With fresh minds and determination we powered through with only a few issues of what our actual aims were for Carry on events. 

Positive synergy was a big part when creating our pitching brief. By working all together we were able to achieve more than if we were all working individually on the project. By putting our brains together we got over our hurdles which would have been a lot more challenging than if we were working solo.  After all the saying is two heads are better than one well in our case four heads are better than one.

I guess it’s now time for our final pitch. Scary Stuff!